Hi, I’m EMI think in visuals, design in alignment And build brands that pull people in—effortlessly.
Founder. Creative Director. Strategic Designer.
Obsessed with identity, energy, and the way brands *feel*
My work lives at the intersection of essence and execution — taking what’s true about you and making it visible, desirable, and magnetic.
I’m not here to make things look good.
I’m here to build brands that feel like money and move like power.
I built this business for Her (me) and for *Her* (you)
After a decade of building billion-dollar brands for boardrooms, I wanted more.
More freedom. More depth. More truth in the work.
Her & Her was born from a simple idea:
What happens when the creative visionary and the client are equals?
Not a transaction. A co-creation.
Not “here’s your logo.”
But “this feels so me I could cry.”
That’s what Her & Her is.
A Brand Studio where we build what you didn’t even know you were capable of asking for.
When the brand needs business fuel—I bring in the big guns.
While I lead every design and brand transformation, I partner with experts when your growth needs visuals AND vision.
Because design is only powerful when it knows where it’s going—and who it’s speaking to.
When your message is clear, your visuals land harder.
When your offers are aligned, your brand converts faster.
When your presence feels inevitable, it becomes unstoppable.
80+ Mil Earned By clients
3x Inquiries
100% Alignment
50+ Trusted Clients
80+ Mil Earned By clients 3x Inquiries 100% Alignment 50+ Trusted Clients
Enter Cait — a strategic powerhouse and the mind behind many of our best offers, launches, and positioning shifts.
Together, we created:
Iconic Presence – a 3-week done-with-you program for women ready to elevate their brand, business and body
Strategy-first experiences across all our design offers—because you can’t scale on aesthetics alone
This is the Her & Her difference:
Design that looks like money (and makes you money) because it’s backed by clarity.
You’re not here to blend in.
You’re here to become unmistakable.
Whether you’re scaling to seven figures, launching your next-level offer, or finally claiming your place as the one in your space—